#1-MEMO# Market Orientation - Long Term Focus Developed by: McKenny, A. F., Aguinis, H., Short, J. C., & Anglin, A. H. (2018). What doesn't get measured does exist: Improving the accuracy of Computer-Aided Text Analysis. Journal of Management, 44, 2909-2933. Reliability statistics from above study: Coefficient of Equivalence: 0.88 Coefficient of Stability: 0.40 Coefficient of Equivalence and Stability: 0.39 #2-METADATA# title="Market Orientation - Long Term Focus (McKenny et al., 2018)" variable_name="MO_LongTermF_McKenny18" #3-WORDLIST# "and beyond" "anticipate" "continual" "continuation" "durability" "endured" "endures" "extending" "extends" "extensively" "forecast" "forecast" "forecasting" "forecasts" "foresee" "foresight" "future" "going forward" "hardier" "hardiest" "hardiness" "hardy" "immortal" "immortality" "immortalize" "imperishability" "imperishable" "incessant" "incessantly" "indestructible" "interminable" "lengthy tenure" "life" "lifespan" "lifetimes" "long life" "long run" "long term" "longevous" "maintained" "multiyear" "multi-year" "nourish" "nourished" "nourishes" "nourishing" "nurtures" "nurturing" "on the horizon" "path forward" "perennially" "perpetual" "perpetually" "preserved" "preserves" "preserving" "prolong" "prolonged" "prolonging" "prolongs" "protract" "protracted" "protracting" "protracts" "recurrent" "resiliency" "resilient" "road ahead" "robustness" "sempiternal" "steeliness" "steely" "stout" "stouter" "stoutness" "sturdier" "sturdiest" "sturdiness" "sturdy" "sustain" "sustainability" "sustainable" "sustained" "sustaining" "sustains" "theorize" "tomorrow" "tougher" "toughest" "toughness" "unchanging" "undecayed" "undecaying" "undeviating" "unending" "uninterrupting" "upcoming years" "vitals" "years ahead" "years to come" ###